National Energy Concessions Awareness Campaign
This National Energy Concessions Awareness Campaign ‘Take the money. It’s yours’ makes it easy for you to raise awareness about ongoing energy concessions among your customers and/or communities. With a range of campaign materials, there’s a variety of simple ways to get involved and help spread the message.
Why is this campaign important?
Ongoing energy concessions can reduce electricity and gas bills. Today, many people are facing increasing energy prices and other cost-of-living pressures; however, around 40% of people1 who are eligible for ongoing concessions are not taking them up.
The primary target for this campaign is people who have a Commonwealth concession card (such as a Centrelink Pensioner Concession Card, a Centrelink HealthCare Card or Veterans’ Affairs Gold Card).
Ongoing energy concessions, and how you access them, vary depending on where you live in Australia. This campaign is about raising awareness in the first instance.
How can you get involved?
Step 2 - Audience
Choose the campaign materials that will appeal to your audiences
Step 3 - Materials
Download the campaign materials from the Toolkit
Step 4 - Channels
Share them via your organisation’s communication channels
Step 5 - Keep it going!
Keep the campaign going until December 2023
Download the 'Keep the money. It's yours' Promotion Toolkit
What’s in the toolkit?
- Campaign assets (poster, social media, digital banner and fact sheet)
- Talking points/scripts
- Indigenous assets
- 11 translated assets
- Auslan and captioned video
- More information about this campaign and tracking
Track your activity
Please complete the quick tables, downloadable from the Toolkit, 4 to 6 weeks after you have used the campaign assets, to track your activity. This will help us to understand the scale and reach of the campaign.
Info for customer + hardship teams
If you work with customers and want a quick overview of the campaign, download this Information for customer and hardship teams. This will help prepare customer service teams for enquiries they may receive as a result of the campaign.
Reach out to our Director, Collaboration
If you would like more information about the Concessions Awareness and Engagement Campaign, including how you can get involved, please reach out to Bec Jolly Director, Collaboration.