National Customer Code for Energy Brokers, Consultants & Retailers

The National Customer Code for Energy Brokers, Consultants and Retailers aims to give large customers confidence that Signatories are working together in their best interests and delivering value to them. The Customer Code will also address some of the concerns about third party intermediaries’ selling practices raised in the Australian Competition and Consumer Commission (ACCC) Retail Electricity Pricing Inquiry Report 2018.


May 2022 News Update – In this news update, you will find an update about our refreshed Customer Code Council for 2022 and information about our recent roundtable event.


Lunch & Learn with Andrew Richards CEO at the Energy Users Association of Australia who shared insights about what the energy industry, what is happening now and in the future in the energy sector. 


2021 Annual Report

Annual Report includes Independent Chair Report, Administrator Report, 2021 Highlights including financials

Sign up to the National Customer Code

Signing up to the National Customer Code is voluntary. Get in touch with Anne Whitehouse via or click button below

“When we joined the Code, we met with all our retailer partners to seek and give feedback. Whilst we have always appreciated our partnerships, our communication with them has never been so fluid. This has allowed us to resolve customer challenges faster. Putting the customer at the centre of everything we strive to achieve at the Code has been our consistent focus, so this efficiency gain certainly aligns to our objectives.”
Alan Gill,
Choice Energy

Quick Links

Search by clicking a question below or scroll down the page.

How does it work?

The Code is voluntary, and all energy brokers, consultants and retailers are welcome to sign up. In signing up to the Code, they are committing to:

  1. Customer centricity – putting customers at the centre of their business and making decisions based on what is in the customers’ best interests
  2. Transparency – providing clear, accurate and relevant information to help customers make informed choices
  3. Fit for purpose – ensuring that products and services are responsible, accurate and meet customer expectations
  4. Accountability – being responsive to customer needs and taking prompt, appropriate action if a customer makes a complaint to ensure continuous improvement

An independent Administrator will run the day-to-day activities of the Code and the Code is overseen by a Code Council made up of representatives of energy brokers, consultants, retailers and customers.

What’s the customer benefit?

If you’re a large customer of an energy broker or consultant, then the Code provides you with more confidence and peace of mind that your energy broker, consultant and retailer are:

  • Putting you at the centre of what they do
  • Acting in your best interests with honesty and integrity
  • Committing to being knowledgeable, transparent and professional
  • Providing you with fit-for-purpose advice based on accurate and complete information
  • Meeting industry best practice standards
  • Understanding the energy market and with the requisite knowledge to help you
  • Growing trust and reputation across the industry
  • Collaborating across the energy industry to work better together

Who should sign up?

Signing up the Code is voluntary. The more signatories, the better for customers and growing trust and reputation in the industry. If you’re an energy broker, consultant or retailer, the benefits of the Code may include:

  • Differentiating yourself by publicly committing to “doing the right thing by your customers”
  • Demonstrating practically that you are working in the best interests of your customers
  • Increasing your accountability to customers and partners to do the right thing
  • Ensuring best practice within your business
  • Improving your reputation and standing
  • Lifting the standards of the industry to meet customer and community expectations
  • Being part of a cohort who are aligned in their values and having a voice to call out actions which go against the principles of the Code
  • Networking with other signatories, partners and supporters
  • Access to customers’ insights and consistent customer facing information
  • An opportunity to shape the future of the market

To sign up, get in touch with Anne Whitehouse via

Current Signatories

Customer Code Council

The National Customer Code is governed by the Customer Code Council (CCC) and administered by Anne Whitehouse, Sales Assured Limited. The inaugural CCC is made up of:

  • John Smith, National Customer Code Council (Independent Chair)
  • Anne Whitehouse, Sales Assured Limited (Administrator/Participant)
  • Sabiene Heindl, Energy Charter (Observer)
  • Etienne Quayle, ECWA (Broker)
  • Adam Bronks, Energy Marketplace (Broker)
  • Alan Gill, Choice Energy Pty Ltd (Broker)
  • Darrin Crompton, CS Energy (Retailer)
  • Andrew Randall,
  • Doug Payne, Make it Cheaper (Broker)
  • Lauren Walton, AGL (Retailer)
  • Sharon Musker, Wise Up Energy Solutions (Consultant)
  • Yelda Niazmand, Energy Australia (Retailer)
  • Stacey Vacher, Edge 2020 & Edge Utilities (Broker)
  • Nancy Katsimberis, Australian Utilities (Consultant)
  • Patricia Paech, Renewable Energy Hub
  • Anthony Cooper, Business Australia (Customer Representative)
  • Emily Wood, EUAA (Customer Representative)
  • Gabriella Blackmore, Origin Energy (Retailer)